Kohli and Pant have been roped in as Himalaya’s brand ambassadors.
Himalaya has signed Kohli and Pant to promote its ‘Men Face Care Range’. The two cricketers also announced their partnership on social media. Kohli posted a video and tagged Pant in it. The duo can be seen rapping and promoting the face wash.
Speaking on the occasion Rajesh Krishnamurthy, business head – Consumer Products Division, The Himalaya Drug Company, said, “with male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of ‘Looking Good…And Loving It’ brings to life a unique amalgamation of style as well as the brand vision of ‘Wellness in Every Home and Happiness in Every Heart’. Being role models, both Virat and Rishabh was our first choice. They perfectly symbolize the brand’s promise to make every young man look good and feel confident.”
The cricketers opened up on the association. Kohli said, “I am very excited to be a part of Team Himalaya and be the ambassador for their Men’s Face Wash range. I have been a patron of Himalaya products for a long time now.”
Pant added: “Himalaya has helped people lead happier and healthier lives for over 88 years, and I am proud to be the brand ambassador for the Men’s Grooming range of Himalaya.”
“Watch me and @RishabPant777 team up with @HimalayaMEN to take care of the one problem that keeps coming back. PIMPLES! #HimalayaMenPimplesGottaGo #LookingGoodAndLovingIt #VIRATxRISHABH,” Kohli wrote in the post.