Chelsea

Chelsea named a Bollywood actor as an official brand ambassador for the Indian market.

“Out of the Blue with Arjun Kapoor”, the actor to host a digital show for the Indian fans.

The Premier League club Chelsea on Saturday named the Bollywood actor Arjun Kapoor as their official brand ambassador for the Indian market. The actor will engage with fans both online and in-person and is also set to host a digital show named “Out of the Blue with Arjun Kapoor”.

Frank Lampard, the senior team manager shared his views on the new appointment.

We are delighted to welcome Arjun Kapoor into the Chelsea FC family. He is a versatile actor with a fantastic personality and a deep love for the club. Arjun’s charisma and passion will be brought onto screens as he hosts our brand-new digital fan-show ‘Out of the Blue with Arjun Kapoor’.”

Bollywood hunk Arjun Kapoor who is a Blues fan himself, also spoke on the occasion and the feeling of being roped in as a brand ambassador. He also gave the necessary details regarding his new role for the club.

I have passionately rooted for the club, celebrated the victories and felt the heartbreaks from the losses. Chelsea is in a rebuilding phase and as a fan, I’m privileged that I’m getting to spread the word in India through my knowledge of the club and the game.

I feel like a child inside and can’t stop smiling. It’s like a dream come true to be the brand ambassador of Chelsea FC in India. I’m thrilled that I will be hosting the club’s exclusively crafted campaign ‘Out Of the Blue’, intended to bring the Indian fans closer to the club.”

Arjun on Saturday shared a photograph of himself with Frank Lampard. With a following caption,

Official Brand Ambassador of Chelsea FC ???? Don’t ever stop believing because dreams do come true! It’s a surreal feeling… I cannot express how happy, proud and excited I am! Thank you @chelseafc and @franklampard. #Blessed.”

Moreover, the club’s Chief Executive, Guy Lawrence, also spoke about the new appointment, divulging more information on Kapoor’s exact role.

India is a very important market for Chelsea FC and the club is currently interacting with the fans by creating regional content, fan stories and features giving a platform to the fans to share their stories, and the “Out of the Blue with Arjun Kapoor” show will help us engage with fans in India.

Kapoor’s online show will be available to watch on the club’s official app The 5th Stand from November.

Author’s take:

Such a great step taken by Chelsea. The show and the actor will endorse the squad members and the club that would surely boost up the fan following of the Blues.

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