English giants Arsenal sealed a massive shirt sponsorship deal on Wednesday when they signed a contract with Europe’s largest sportswear manufacturers Adidas for about £60 Million.
One of world football’s most lucrative shirt sponsorship deals sees Europe’s leading sports accessories company replace Puma, Arsenal’s shirt sponsor since 2014, confirming Adidas’s appetite for major investment in European football. The deal, which begins in the 2018-19 season, will last for a couple of years.
With the pulling power of top stars like Pierre Aubameyang and Hector Ballerin, Arsenal’s success on the pitch ensures the club exerts a huge draw on advertisers. The cash will boost Arsenal in the transfer market, with the current summer transfer window closing on Friday.
Arsenal have agreed a five-year deal with Adidas to become their kit manufacturer from next season, in a deal worth £60m a year, doubling Arsenal’s current £30m a year deal with Puma. [Mail] #afc pic.twitter.com/4Fc5C3AlwP
— afcstuff (@afcstuff) August 8, 2018
Before Nike, though, Adidas made Arsenal’s kits between 1986 and 1994, in which time the Gunners won two league titles, two League Cups, and one FA Cup. Arsenal fans will be delighted to hear this news, who were left disappointed by the club’s jersey in that last couple of years. The three kits for the upcoming season certainly failed to convince all Gunners and looks to be the last set of jerseys Puma has prepared for the North Londoners.
Arsenal is currently on a break and will kick off their Premier League campaign on Sunday when they take on the defending champions Manchester City.